How to increase revenues for startups by using digital marketing strategies?

Each and every company wants to reach their target audience through different media. But they are always struggling to get the right path to find out. I must say there is no single way to reach your target audience quickly. You have to adopt different ideas and approaches to market your brand or products.

Here digital marketing comes to play to give a new era in the marketing world. Digital marketing experts guide entrepreneurs and startups from the starting of developing a website to get a better ranking by using Search Engine Optimisation(SEO) , Search Engine Marketing(SEM) and Social Media Marketing(SMM) techniques. Digital marketers can offer several innovative and creative strategies to enhance the rank and revenue for startups or any entrepreneurs.

No matter how big and successful a business already is, business leaders are always looking for a new approach to increase their revenue. Well before and during the launching phase, ensure that your product has been given a decent user interface attention. Today everybody wants ease and user-friendly navigation of your products or services.Come up with a good blog strategy, create videos and start to focus on Search Engine Optimization(SEO) will bring adequate traffic to your site..

The process of increasing revenue by using Digital Marketing is generally classified into four strategies:

• Attract the Audience
• Reach to the Audience
• Generate the Lead
• Covert to Customer

Digital marketing addresses all these strategies through business visibility and lead generation that brings in new customers and new projects. These strategies can be used to increase revenue for any companies.

What Is Digital Marketing?

If you want your small company or your products or your brand to get more customers and more visibility in online and increase its chances of securing your high revenue, then digital marketing is one of the best ways to do it.

Digital marketing is advertising and marketing strategy using digital tools and technology, such as search engine, websites, social media, email and mobile apps with the help of electronic gadgets and the Internet.

Digital marketing is the latest approach to marketing and advertising the company’s products and brands by using SEO, SEM and SMM tools.

It involves you taking advantage of all the ways you can promote your brand online, from using social media to the creation of your company’s main website.

Effective 5 Reasons Why Digital Marketing Should Be the Priority for Startups

Entrepreneurship is the buzzword of today as startups are growing up everywhere and new businesses are developing at a fast pace which we never observed before. However, it is also true that about 50% of these start-ups fall flat within the first few years. There are several reasons for the failure of startups but one of the main reason is lack of proper marketing.

Attention: Tips to overcome the fear of failure: Adopt digital marketing strategy.

A digital marketer will do 5 things effectively to increase your revenue

1. Improvement and Establishment of companies Brand Identity

What is Brand Identity? The visible and readable components of the brand like name, logo, typeface, tone, tagline, etc are created by the business to display the value of the company is trying to bring to the market and to appeal to its target client. tinguish the Business from its competitor. You may create your own Identity easily, but, how your target customers will be aware of your brand? If You adopt the traditional marketing, it will be very costly for a startup or a small business. So, what other option do you have?
Adopt “Online Marketing and Promotion”

An average of 40% of the world population, including Europe, Asia and the remote areas of Africa have an internet connection today . If you want to create awareness of your business and establish your Brand Identity, online and digital marketing services are one of the most effective and affordable ways to do that. You can hire from some of the best and well experienced digital marketing companies in India to help you reach out to your target audience.

2. Social Media like Facebook, Twitter Awareness

Over 1 Billion people in the world are active regularly on their social media accounts. This is too big a number to ignore if you are looking for ways to reach out to your target customers. Digital marketing experts, who have been in the industry for a long time and, who are well acquainted with the latest trends, use careful methods to make your brand socially visible. After becoming popular in the social media, word-of-mouth promotion will be triggered and your business will get that first kick in the journey to reach the top ranges of success.

3. Increased Lead Generation

Generating high quality leads for your business is a task that only the most efficient digital marketing experts can perform. Content Marketing, E-mail Marketing, Social Media Marketing (Facebook, twitter, LinkedIn etc) are a few of the enhanced ways to generate leads for your brand and business. The digital marketers are responsible for producing free Newsletters, eBooks, Videos, blogs, Webinars, and etc to create the “Buzz” required to generate leads.

4. Reputation Management

Your target customers rely heavily on Google or Bing searchcustomer reviews, video testimonials, customer testimonials, and to find out all about your reputation. Apart from creating awareness of your brand, a digital marketing expert continuously tracks and manages and analyzes your online reputation and takes appropriate measures to improve it on the web.

5. Optimization Of Conversion Rate

The digital analytics tools like Google Analytics is very powerful, integrated measurement and marketing analytics tools for businesses of all sizes. It is used to measure the frequency of the occurrence happened and, the strategies can be altered based on the observations. This is one of the best things about an online marketing campaign. In order to optimize conversion frequency, you need to know how many conversions are occurring at the particular moment. Only an experienced marketer with sound and efficient knowledge of Analytics tools like Google Analytics, can understand all the metrics and modify the present strategies accordingly.

Do you see how effectively digital marketing strategy can improve your business promotion and marketing endeavors? It will be quicker, more cost-effective than traditional marketing. Furthermore, everything can be strategically measured and analyzed. Talk to a marketing consultant from a reputable agency to know about the importance of a professional digital marketing services. He/she will give you further insight view into the web world to make you understand the complete process of online marketing and promotion.

Creating and starting a startup is easy but ensuring its continued success, in the long run, is difficult without some proper marketing strategies.

So, enhance your knowledge, resolve your queries and adopt a successful way to market your startup business and brand today.

How digital marketing Works? Insight View of digital marketing strategies.

Focus on the clients who visit your site:

With digital marketing strategy, make sure your focus is on your target audience. It is a golden rule forgotten by many. Firstly Visitors may not feel attached to your products when the information and the tone of your site focus more on you as the seller instead of the clients. Small verbose like this can subconsciously discourage clients who were intending to purchase from you from carrying out the actual purchase.

Include benefits in your headlines:

Your headlines play a significant role on your site. It is the first thing most visitors encounter on your site. You can take advantage of this fact by grabbing their attention and compelling them to actualize a purchase.

A successful headline is able to highlight the problems being faced by your target audience. At the same time, it will indicate the benefits of your products in solving these problems. Once the audience identifies their problems and how your products will solve them, it will be easier for them to make the purchase.

Apply data and marketing analytics:

After establishing your site and interacting with your potential and actual customers, keep tracking and collecting data and visitor information. Analyzing the data and information collected will give you proper insights and enable you to increase your sales by making the necessary adjustments.

Don’t treat all clients the same way:

Although it is good to understand how your sites perform as a whole, it is more important to understand what or who performs better than the other using business intelligence dashboards. Segmenting the users will help you to learn the different patterns among them and how they interact with your site. You can use this data to leverage what works for the high-performance groups and also expose the low-performance groups – maximizing your marketing expenditure and returns.

The digital marketing world is constantly changing with new technologies. While it is not necessary to try every single new technology, it is essential to keep yourself updated on what works for your business and for your clients. Understanding your target market and clients is fundamental in improving your digital marketing and increasing your revenue.

Before you can commit to opening and maintain a small business, you first have to be fully prepared for the responsibilities that will be instantly entrusted to you. You have to invest a lot of your time, effort, and usually, money, in order for your company to succeed.

It’s so important for you to start everything right, or at least, be armed with the right information to aid you in your decisions.

Otherwise, all your hard work would go to waste, and you might be forced to start over. It’s not a bad thing to start over sometimes, but it would hurt to lose everything you have already invested in it. That could be a lot of effort, a lot of money, and a lot of time—which, when you really think about it, are more or less the same.

So how do you start it right the first time? Well, one way would be to come up with a plan or an overview of where you are right now, and where you want to be in, say, ten years. You also need to have clear objectives and idea in mind because as a business owner, you want your company to improve and succeed in its industry, even far into the future.

There are so many things that you can do to make your company flourish. Simply making the right investments and using the right marketing approach will do. In this day and age, the Internet provides you with a huge number of tools and services that will help you develop your business in such a way as to increase its popularity, increase your sales, and increase its visibility online constantly.

Aside from the traditional advertising techniques that you use to reach to customers, you could also consider taking advantage of digital marketing.

Why Is It Important to Practice Digital Marketing?

One of the best advantages of digital marketing is that it works well with your offline and traditional marketing methods. You can adopt both and get the benefits.

The digital marketing strategy will also help you to understand where your business currently is, and help you to plan and guide how you can reach to your business goals. You will learn to observe how people behave online, how you competitors improve their businesses, and how you can use these kinds of information to enhance your company and marketing approach. More importantly, I think that digital marketing strategy will help you to improve your business overall.

Cost-effectiveness

Digital marketing is generally more affordable and time-saving than traditional marketing. Suppose you want to increase awareness and visibility for your brand, and you decide that the best way to do this is by creating a television commercial, you can expect this endeavor to be quite expensive. First, you have to buy a space from a television network where you can place your ad. Usually, you will only be given fifteen to sixty seconds per commercial ads.

That space will already cost you a lot of money, but then again, you will need to spend more on the production of that commercial. That will involve directors, dialogue writers, actors, equipment, etc. If your commercial is a success, that’s great, but if it’s not, that’s a lot of money down the drain.

But with digital marketing strategies, you have very less risk to think about, means that you have wide reasons to spend on advertisements. Creating social networking pages and blogs is usually free, though you have to pay for additional advertise services. Creating and maintaining an e-commerce website will require you to pay a monthly bill. However, these are still very much cost-effective than what you can expect from traditional marketing.

Another big advantage of digital marketing is that you can immediately see how your marketing approach and your advertisements are doing. You have more option to test for success, which could eventually save you a lot of money by just using what works.

A good social media plan can yield decent ROI (Return on Investment).

Tracking ROI is very important for everybody as you grow as a businessman. There are plenty of available tools that you can use to measure the performance of your pages. You are now able to see how much traffic goes to your page, and what keywords you can use to increase your ranking for search engines.

Now, when you have this power to effectively track your ROI, you immediately get an opportunity to measure and monitor your success, as well as see how much of this success is contributed by your digital marketing strategies.

Find and Engage Your Customers

We’ve already discussed on the subject that digital marketing can widen your reach, in terms of popularity and target customers. However, you can do this by using traditional marketing strategies like television commercials and print advertisements also. The main difference is that digital marketing helps you target your specific demographics.

As a business owner, you should know the better kinds of people who will like or benefit from your products and services. Digital marketing than would provide you with the tools, techniques and the platform you need to reach out to these people. For instance, if you sell ladies’ clothes and fashion accessories, social networking sites like Pinterest, will give you the ability to show off your wares to its large number of female customers.

Digital marketing techniques also give you many chances to regularly communicate with your target customers. Social networking sites like Instagram and Facebook will make sure that these people become your followers, and so whatever you share on your profile, your followers will see that immediately. Your followers can also share their thoughts about what you posted, as well as share your post with their friends.

Digital marketing promotes a two-way relationship between you and your customers. You can communicate with them about anything related to your company or brand. And you can also ask for feedback, which will be used for the betterment of your marketing strategy and product and service delivery.

Increase Your Visibility

If your main goal is to get more customers, then digital marketing strategy will definitely help you to improve your company’s visibility in online. You can write the relevant blog, posts about your products and services. Never forget that your posts should be of high quality to be useful to your audience. You can also create your own website where you can better show off your products and settle transactions.

You can create your company pages on social networking sites, like Facebook, Google+, and Twitter, which hold millions of users that could become your customers and investors someday.

Some companies have the fortune of being into the limelight by creating content that has become viral. In traditional marketing, this can be likened to the news that travels by word of mouth and spreads over time.

Now, if you were to create content, maybe a picture, an article post, or a video, which would suddenly go viral, you can expect more people to go to your website, which means more traffic will happen to your page, resulting in a higher chance of conversion. This could then increase your sales. Conversion means that your visitors performed your desired action on your page. This could be buying a product or service, subscribing to your newsletter, following your social network pages or whatever you want them to do.

Think of It as an Investment

Every aspect of your business, including digital marketing, Social media marketing is an investment to you. There is a risk involved because no matter how much you test or optimize your advertisements, your SEO strategies, and your websites, there is no guarantee that these will have the desired effect that you wanted.

However, with the digital marketing as an investment, you have the advantage of getting more time and more space for advertisements of your brand. If your ad fails, you can always make a new one without fear of the costs. Having social network pages where you can communicate with people and will help you to establish the relationships with them.

Digital marketing could also be the way to take you to go worldwide with your brand business, with its advantage of allowing you to reach people all over the world. Now if you really think about all the benefits it could give you, plus the fewer risks it involves, digital marketing becomes a cost-effective business tool you could leverage to your advantage.

Now, would you still not want to try out digital marketing for your startup business? I’m pretty sure you want to take help from digital marketing expert now

This blog is written by Haimanti Basu (SEO Professional).